Last December, @SeinfeldToday started tweeting out addictingly relatable mini-“Seinfeld” plots revolving around modern day annoyances. Co-run by BuzzFeed’s Jack Moore, the account picked up more than 75,000 followers its first day, and after about a week it was in the hundreds of thousands. Stories about it popped up everywhere; it was the parody account of the moment.
An army of imitators followed, and among them was a clunky, typo-ridden faux-clone that had the same gimmick but was deeply dissonant: @Seinfeld2000.
Profane, nonsensical and often dark, the account viciously and hilariously lampooned @SeinfeldToday, attempting to poke holes in its formula while sending up the idea of parody accounts in general. It has an almost insurmountable barrier of entry, and it is often associated with that sect of Twitter users who must not be named. (In a fawning tribute, The Daily Dot called it “Weird Twitter’s parody about nothing.”) But whether the humor is your brand or not, its dedicated fans find it among the funniest parody accounts on Twitter.
The account has amassed more than 7,000 followers, done a Reddit AMA, made believers of Lena Dunham and Rob Delaney, written a few BuzzFeed posts, launched a YouTube channel, and just released a 17,000-word eBook called “The Apple Store.” I caught up @Seinfeld2000 and asked: What’s the deal with S2K?
I writed some more things about the internet.
Twitter click-bait can be irritating, cheap and frustrating. But it works.
That tension is distilled and mocked with precision by @HuffPoSpoilers, a Twitter account discovered last week that dissects The Huffington Post’s infamous click-bait Tweets by taking all of the mystery out of them.
“And the city with the worst traffic in the U.S. is …,” @HuffingtonPost would tweet, its mystery deflated minutes later by a retweet from @HuffPoSpoilers with the answer: “Los Angeles.”
The account flourished Thursday — the earliest mention we can find is from Eliot Nelson of, ahem, HuffPost — and was tweeted by everyone you know all weekend, quickly filling your feed with its surprisingly simple truth: That we’d all like a little more straightforwardness in our Twitter feeds.
Let’s go internet!
13. Live-Tweeting a Tech Event Twitter
12. Anything Just Happened in the Last Two Hours Twitter
11. Tuesday Morning Twitter
10. Facebook Twitter
9. Sunday Morning Twitter (lol your brunch looks great, amirite?)
8. Thursday Afternoon Twitter
7. Weird Twitter (lol jfk guys ya right)
6. Soxt Twitter
5. Thursday Afternoon Twitter
4. Anytime @Seinfeld2000 is Tweeting Twitter
3. Sunday Night Twitter
2. Morning Twitter
1.5. Whenever @SubtweetCat is Around Twitter
1. Friday Afternoon Twitter
Correction appended to reflect addition of Whenever @SubtweetCat is Around Twitter
Friends, I come to you pleading for your aid, truly and desperately.
I need you to help me win free IHOP for year.
Let me explain.
IHOP, my favorite breakfast diner and long-standing Twitter obsession, is running a contest through mid-May to win free food at its restaurants for a year. (Fine print says this translates to $2,600 in gift cards, or about 3.5 meals per week at ~$14 per meal for one year.)
To enter the contest, all I have to do Instagram a photo of myself eating their new Brioche French Toast. Easy enough, right?
This is where you come in: I need your help to make this photo a thing of beauty; a transcendent piece of breakfast art that heralds a new age of
my goofy Twitter bullshit splendor. The best photo wins, and I need the best photo.
How can you help? Here are the details:
When: On Saturday, May 4, I need you to come with me to the IHOP in the West Village. There will be a traditional pre-game at Four-Faced Liar at 1 p.m., and a caravan down to IHOP at 2:30 p.m. You can RSVP to the Facebook event here.
What: All you need to do is show up. That’s it. Bring yourself, your significant other, your roommate, your friend, whoever. Everyone is invited. But you have one job: Get to IHOP by 2:30 p.m.
Why: Because, most importantly, I’d love to see you all, and our get-togethers are always great. (Plus stacks on stacks of pancakes.)
How can I help? By coming. That’s it. (If you really want to help out, I could use some assistance with costume-work. Yes, there will be costumes.)
Should my photo be selected as the winner, I have no interest in hoarding the haul; I will take every one of you to a free IHOP meal, paid for by the spoils. If I win, we all win.
Thank you, and I’ll see you May 4.